Shiny Little Gadgets

Sony Europe has recently launched an interesting microsite around Blu-Ray technology. I hope Sony wins this format, not for any reason more than I obviously like Sony and I work for them. It isn’t really fantastic as microsites go, but it’s something. I am not sure if people only associate Blu-Ray with the content, but it seems like it wouldn’t be the case. I would never think about Blu-Ray when thinking about Spiderman or PS3 games. I would think about Blu-Ray when I was considering buying a computer or a DVD player. I guess it is a circle: You see a bunch of movies come in the Blu-Ray format then you want something that can play the movies.

As a side note I really think that something needs to be done in Second Life for Blu-Ray.